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The competition between online business and retail outlets has always been the talk of the market analysts as well as common shoppers. Moreover, the loud knock of the festive atmosphere tends up the heat even little more. While, the online marketers are continuously applying innovative marketing strategies to push their business, business people with furnished set up and shopping ambience is losing its soil. The entire system is on the verge of ‘struggle for existence’ just because of the lack of innovative strategies. Here are three tips those can actually help the in-store owners to win the battle.
Utilize the Space
To win over the battle, the retail store owners need to make their strategies based on the weak points of the online stores. If an in-store business person becomes able to outline those weak points and make those his/her strength, the battle is almost half won. First of all a retail store has space to make people walk around, sit and also make them do something that is not limited within just paying fat checks and getting the receipts. As a retail owner, you need to make your customers fall in love with in-store shopping. For example, if you own a book store, set a small café at a corner, where your customers can sit, have a cup of nice coffee and get through the pages of the books. You may even serve the first cup of coffee as a complementary gift from your side. This thing will not only make the whole ambience perfect but even compel your customers to come to your store and enjoy the whole experience again and again.
Arrange Small Functions
The online consumers come across numerous offers as an entertainment package when shop via internet. If they can imply such creativity to engage their customers why can’t the retail owners do the same? Of course they can do it. They can extract a small space from their shop and make a platform over there. They may hire a person and arrange day to day quiz contests or small discussions with the customers. One can use this platform for promoting anything special and suffice the customers a complementary gift of that promotion-based item. This way the retail owners can grab the attention of the customers towards their shop and ensure their repetitive visit.
Divert customers’ eyes from computer screen
Try to satisfy the customers with something fresh as well as creative. As the shop owner you have to do something that they feel the gravity to step on the floor of your store. You can do something very creative over the display window. Consulting with the advertising people can help you out in doing this. Place a message or put something meaningful in the display so that people feel curious to know about what’s behind the bricks of your store.The best part is, you just need to apply your brain, not your money.
Remember, Shopping is an experience that everybody wants relish or love and in-stores have got everything to make the customers feel so. Choose the right way andyou can challenge the growth of online business and even make it lose its position.
Jack Keller is the brains behind this informative post. He is a marketing expert who enjoys blogging in his free time. He shares marketing related tips and advice through his articles. He says if you are looking for some catchy music for business promotion, click here.
It’s that time of year again where I have to keep an eye on Kerrang and Scuzz for the very best in Christmas Rock Anthems, because lets face it… listening to the same old boring Christmas songs shit they play every year in the shops and across every TV channel or radio station just don’t cut it for people into real music
So without further delay… here’s my 2013 Christmas Rock Anthems play list:
This is also available on my youtube channel at http://www.youtube.com/watch?v=7GOulDyAqHo&list=PLkjektFFkrMnQ9Zl_gPPex-ZsTh1Ehsx_
Please feel free to leave a comment if you would like to have some of your favourite Christmas Rock Anthems added to the playlist! Please let the following details to help me add them:
- Bands Name
- Name of Song
- YouTube link (if you have it, if not I will do my best to find it and/or add it to youtube)
Merry Christmas and a Happy New Year to all!!!
So that’s it, IsoHunt.com Initiates Self Destruct!
Just gone to IsoHunt.com to get some downloads going to find its been shut down So sad to see such a great torrent site finally shut down after its glorious 10.5 years by those assholes MPAA who Fung signed a $110 million settlement with out of court!
But on a plus note… Gary Fung said “For what I’m working on next, please look up my blog on Google and follow me there.” and ends the IsoHunt farewell message with “I’ll be backkk.”
I can’t wait to see what Fung has coming next! But for now its time to find those torrents I want from a few other sources
Here’s the message you will see at IsoHunt.com, it’s a sad, sad day for many IsoHunt fans
Initiating Self Destruct
This is it. We are shutting down isoHunt services a little early. I’m told there was this Internet archival team that wants to make historical copy of our .torrent files, I’m honoured that people think our site is worthy of historical preservation. But the truth is about 95% of those .torrent files can be found off Google regardless and mostly have been indexed from other BitTorrent sites in the first place. So I might as well do a proper send-off to you dear isoHunt users, before final shutdown sequence on Tuesday. It’s been an adventure in the last 10.5 years working on isoHunt, a privilege working with some of the smartest guys I’ve worked with, and my life won’t be the same without this journey. For what I’m working on next, please look up my blog on Google and follow me there. Because as the Terminator would say with a German accent,
I’ll be backkk.
- Gary Fung
Bloggers often take a DIY route when it comes to SEO, but this leads to some common mistakes that, at the very least, don’t help gain your blog visibility on Google. In fact, some of these mistakes may result in penalization to your website from the search engine, you’ll develop proper blogging habits from here on out.
1. Too-Short Content
Beefing up blog posts helps to differentiate between content on the pages of your blog. Once upon a time, 300 words would cut it, but if you want to be indexed, you’ll need to put in more effort than that in 2013. The search engine does this to combat high rankings that were based solely on incoming links, so if you’re depending upon backlinks to do all the work, you’re out of luck.
2. Indexing the Wrong Pages
You don’t want Google to index every page of your blog. This dilutes PageRank on your website, and you might not think about all the pages that your blogging script automatically generate. For example, “Contact” pages, printer-friendly pages and photo pages with little text don’t need indexing. Block Google from indexing those pages with the robots.txt file.
3. Buying Links
Buying links doesn’t make sense. Google forbids it, and if you do find someone to accept your cash, chances are that they’re nofollow your links, so you won’t get any linkjuice from them anyway. You risk having your website flagged as spammy by the search engine if you buy links, especially if you use the same keywords for anchor text.
4. Leaving Out Alt Text
It is important for you to use alt text attributes in your images and on-page media, so that Google knows what’s in an image. It’s also beneficial for mobile users, who might have images disabled when they browse your site. If your blogging platform automatically adds images without alt text, go back and add it while you’re crafting the post.
5. Lack Link Intelligence
Many bloggers fail to get exposure for content on their own sites through deep-linking, but it just makes sense to do so. Links provide Google’s crawlers a way to find all of the content that you’ve published, and your visitors might want to know what else you have on the site, too. Instead of just using words like “Click here,” try to use some relevant keywords as anchor text.
However, it’s just as important to provide a few external links. This helps balance out the internal and external links in your post. If you’re linking to websites that use pingbacks, you can also get a backlink to your blog. Remember, that any sponsored links should use the nofollow attribute. Similarly, you’ll want to nofollow repetitious links like those that enable users to promote your content on social networks or links to the comment section of your blog. Edit your blog’s template to nofollow those repeated links.
6. Organizing URL by Date
Search engines only care when you post if your post shows up in their chronologically-based “News” sections. When it comes to URLs, using your tags or categories provides just one more way for Google and other search engines to glean keywords relevant to the content on your blog. While you might want to post archives by date in your sidebar to allow readers to find recent content or something that they remember reading in the past, but you don’t also need to use dates in your permalinks.
Professional writer and SEO consultant, Sebastin Webb, born and raised in New York. Working for Proctor Subaru, rent a car agency, as content contributor, you can visit www.proctorsubaru.com to check for car reviews. Today he write about mistakes most of the bloggers make when it comes to SEO. Hope these tips will help you stay in front of your competition.
We’ve seen the stereotypes of men from the FBI in suits in dark cars supposedly hanging around outside businesses in the hopes of nabbing some perp. Whilst this is definitely a stereotype today, it does raise questions about whether we have become too much of a surveillance nation in the workplace.
We spend so much on modern security methods we have to start asking ourselves whether all this is necessary. Let’s discuss some of the concerns people have raised, in relation to common methods of ID and surveillance.
ID cards are seen as tags of ownership by some activists. They see them as a way of demeaning people. Others see them as unnecessary because they claim it doesn’t help people to stop crime since most problems originate in online environments.
So is this the truth?
It’s completely false because we have to take into account the fact people can and do just walk through the doors of businesses when they shouldn’t be there. It might not be as necessary for smaller companies, but for large corporations with lots of employees it’s difficult to keep track of who’s working here and who isn’t without ID cards.
We also have to remember some ID cards are used to enter restricted areas. They’re electronic and can be swiped. It enables companies to maintain their secrets, whilst putting the responsibility for security directly in the hands of the relevant people.
Video surveillance is perhaps the most controversial security method in the workplace. Critics say it’s an invasion of privacy. They say it’s only designed for snooping and it doesn’t actually stop crime because they’re too easy to avoid.
But are they easy to avoid and do they actually stop criminals?
By themselves they don’t stop criminals. The main value of a video surveillance camera is in the deterrent. If someone wears a mask or moves out of their line of sight it renders them quite ineffective, but a standard petty thief won’t try to break into a business with security cameras.
There are strict laws on when and where you can use video surveillance. Any invasion of privacy is impossible because this is the employer’s place of work. And they’re only used in areas of public traffic. This is perfectly valid and is no invasion of privacy since employees have no right to privacy in these areas.
Online Security Software
Software can range from a simple firewall to a full-blown security method which encompasses tracking of people’s computers and automatic activity report generators. Activists say some of the more advanced tracking methods go too far and it puts employees at risk because they could be wrongly blamed for digital theft if it happened on their computer.
Is it really a way to blame employees wrongly?
No, it’s not, because the fact of the matter is as an employee you’re responsible for your own computer. If someone sneaks onto your computer when you left it unlocked you need to be prepared to take some of the blame for this.
Online security software is essential and businesses would find it impossible to protect their information if they weren’t able to install these digital security barriers.
This article is penned by Matt Jackson, a successful writer and a popular blogger. He enjoys writing on technology and business related topics. He recently did a review about one of the latest ID card printer in the market which was helpful to many of his readers.
File sharing is a contentious subject. There are those who argue that downloading pirated material from P2P file sharing websites is tantamount to theft. Conversely there are plenty of others who would argue the opposite. But whatever your thoughts on the subject, the music and film industry is unlikely to let the matter rest any time soon, so can file sharing actually get you arrested?
What Constitutes File Sharing?
License: Royalty Free or iStock source
Part of the reason why file sharing is such a grey area is that people have been sharing files for years without giving it a second thought. For example, say you buy a CD by an artist currently in the charts. Once home you rip the CD and load the songs on to your iPod. In itself that isn’t illegal because you own the CD, but if you then send some of the tracks to friends on Facebook, it is technically file sharing. However, the music industry is not really interested in that kind of activity. Instead they are more likely to target users who download hundreds of movies and music files from BitTorrent P2P websites on the internet.
Is File Sharing the Same as Stealing?
License: Creative Commons image source
If you asked a record company executive whether file sharing was stealing he would say yes. The major film studios and recording companies are firmly of the belief that downloading pirated music and movies from the internet is no different to man A stealing man B’s car and driving it away.
Those who disagree with the argument that file sharing is theft would argue differently. They say that downloading pirated material isn’t theft because you are in fact only making another copy rather than taking the original material away. And if you had no intention of ever buying the song how can the record company have lost out on royalties?
Identification of File Sharers
License: Creative Commons image source
Anti piracy enforcement agencies track illegal file sharing activities by tracing people via their IP address. Since an IP address is a unique signature, it makes it easy to identify individuals, although it does depend on the internet service provider’s co-operation. In some countries, thousands of people have already been tracked via their IP address. Tens of thousands of BitTorrent users in the US alone have been hit with lawsuits in recent years, but up to now some countries, including Canada, have remained off the radar. However this is all changing and the anti piracy movement is spreading as the copyright holders become more determined to fight the good fight against piracy.
License: Creative Commons image source
A lot of people assume you can’t be arrested for downloading a small amount of pirated content, but although it would be unlikely, it is still possible. However, you are more likely to be flagged up as a person of interest if you illegally download hundreds of movies per week in order to distribute them to others. You may also find yourself in hot water if someone else living in the property or using your internet connection does the same—even if you knew nothing about it.
If you do receive a letter in the mail suggesting you have been identified as an illegal file sharer and that paying a large fine will help you avoid a lawsuit, don’t pay up immediately—seek legal advice first.
Lenny Smith, the author of this post, works at Calgary Criminal Lawyers, a criminal law firm that provides criminal trial lawyers in Calgary. Besides claiming to be a massive law fan, she also has a passion for writing blog posts.
The much awaited BF3 map pack for Back To Karkand is finally here!…