Posts All About SEO & Marketing
An online business can only bring out fruitful results if proper tactics is followed and executed. In many cases, small businesses don’t get expected results after a lot of hard work because of the negligence and ignorance of the business owners. Among different aspects, naming the URL has always emerged as a big issue that many business people fail to execute properly. A debate can arise in this issue by throwing the question, ‘what’s in a name?’ But the answer of this simple question can surprise everyone as the URL name can prove to be the determining point of success for any business.
Tool of Remembrance
Among plenty of other available options, choosing the company name as URL is certainly the best one. The most important reason behind such an action is it helps in branding the company. If you put your company’s name in the URL of your website, it becomes easy for the users to memorize it automatically. The resemblance between your company’s name and URL is very essential because users can immediately identify the company with the URL name. A short example will make things more clear.
A good and simple example
Let’s think you own a beauty product based company and the name of your company is ‘Be Graceful’. At the same time, your business rival is also running similar product based company named ‘Be Beautiful’. Suppose, your rival put his company’s name on the URL of his website, but you simply ignore the fact and name your URL, for example, ‘http://myproducts.com/products’. As a result, you will see that your rival will soon lead the game as because people can easily memorize the catchy and unique name of his business with the specific name. That website will get more traffic and establish itself as the strongest. On the other hand, people will find your URL as common and less attractive. Soon they will lose interest and never find a way back to your website again even if they want to.
Keywords Vs Company Name
Some may put in your mind that URLs must have the keywords those define your product or service. But this is completely a false notion that various business possess. This is not a good idea because first of all, you need to keep the URL short and simple for the users’ better accessibility with your link. In case you are running a multiple service or product based company, it will be impossible for you to create a short URL putting every keywords of your every product or service. Unlike this, if you just include your company’s name that will be enough to define your business purpose and brand it to the users.
However, you have to make sure that you choose an appealing name for your company because if the name is not good enough to represent your business, you can’t touch the limits even spending a ton of money in Domain name or URL. So, make it short, simple yet attractive and include it in the URL and witness a traffic flood in your website.
William Stark is a talented blogger, SEO expert and a technophile. He shares his knowledge and expertise through his articles. Now you can register or buy domain names from UK2 at affordable rates.
Email marketing should be a crucial part of building your law practice. By interacting with your potential clients and growing your email list, you’ll be able market and find new clients more easily. Client relationships are built on trust, if you’re able to build this trust beforehand you’ll never run out of clients, and most likely be the person they turn to in their time of need.
In this article we’re going to cover five things you should be doing if you’re running an email marketing campaign for your law firm. At the end of the day you’ll want to be providing value in any way possible, and contributing to the lives of those who have subscribed to your list.
1. Decide on an email marketing provider
There are several email marketing providers you can choose from. You’ll want to be sure you choose a provider that satisfies all of your needs. For instance, if you want to have the ability to run campaigns that send out a certain sequence of emails to your subscribers you’ll want to be sure they have an “auto responder” option. Some providers are better utilized for massive lists, while others work better if you have a smaller, more intimate group of subscribers.
Take the time and do your research. Your ability to use the software might make or break the success of your email marketing campaign.
2. Have a way to obtain subscribers
Once you have your service provider selected and the subscriber forms added to your site, you’ll need to have ways to obtain subscribers. If you don’t very much traffic coming to your site, you’ll want to do certain things to increase traffic. For instance, you may want to guest post on other blogs or websites, or have your site listed in local directories. It might also make sense to get active and set up profiles on social platforms to engage with your audience there and send traffic back to your site.
Once you have the traffic flowing you’ll begin to see people signing up for your email list.
3. Provide massive value to your subscribers
Once someone has given you their email address, they’ve given you the chance to speak to them in a more intimate setting. Treat this as such. You’ll want to provide value in any way that you see fit. This might mean, offering free insider legal advice, or answering any questions regarding your legal practice.
Serve your subscribers and they’ll come to you in their times of need.
4. Monitor your statistics
After you’ve sent an email and have given it time to land in the inboxes of your subscribers, it makes sense to check the statistics. That way you’ll be able to see what headlines work best and what your readers respond to.
The more you know the easier it will be to deliver content that resonates time and time again.
5. Test and improve
Until you’ve hit the sweet spot you’ll want to continuously experiment. Try different headlines until you find the right combination of words that makes your readers have to open the email. Make sure you also test different times and days of the week.
Test every variable you can think of and soon you’ll have a very responsive list, that awaits your every email.
I hope this article has been valuable and you now have a greater understanding of how you can maximize the potential of your email marketing campaigns. Email marketing will only grow in importance in the future. Platforms will change and technologies will shift how you interact with your customers, but at the end of the day if you’ve taken time to build a relationship with your list you will always be in business.
Zane Schwarzlose writes for Alamo Injury Attorneys, a personal injury law firm in San Antonio, Texas. Zane thinks dog bites are scary.
Link building forms an important part of any search engine optimization (SEO) campaign. Having links on relevant and authoritative websites pointing to your site – so-called backlinks – shows search engines that your website is worth linking to and thus must be providing value. When you provide value on your website and you are getting some traffic to it, link building will occur organically. This organic process is usually very slow however. First of all, if you’ve just launched your website, you won’t usually have a lot of traffic coming in yet. To get more traffic, one important thing is increasing your search engine rankings. These rankings partly depend on having a lot of good backlinks though, creating somewhat of a vicious circle.
In order to stimulate backlink creation for your law firm’s website, here are a five innovative link building techniques that you could use.
Use the Telephone
While the phone might be considered a bit old school in the online world, it’s often still the best tool to get stuff done. You can email webmasters to ask for links as much as you want, often these types emails will be deleted unopened. Picking up the phone and calling webmasters of websites in the legal niche can be a great strategy for getting backlinks. On the phone it’s easier to connect with the webmaster, and tell them about the value your site offers its visitors and how linking to it would benefit both your websites’ audiences.
Sponsor a Good Cause
Sponsoring a good cause will be good for your firm’s image as well as give your website a valuable backlink.
Think Outside of Text
Blogging and guest blogging can be great for link building, but well crafted and interesting videos and images often appeal to a broader audience. You could create an incredibly useful infographic regarding a legal topic that many people have questions about or record a series of videos in which you discus interesting cases or interview interesting people. The more value you offer, the more people will link to your site.
Sometimes it can be a bit of a struggle to find websites that would be able to give you a valuable backlink. Googling for them only gets you so far. Look at websites that link to you at the moment and then research other sites that they link to as well as the websites that link to them. Chances are that those sites are operating in the legal industry too and might be willing to give you a backlink.
Take Link Building Offline
Link building isn’t just an online thing, you can also connect with website owners at real life meetups. If you make great connections with like-minded people, you can improve your offline and online visibility, potentially also providing your website new backlinks. You can attend or speak at meetups and conferences in your area or organize one yourself.
In order to build more links than your competition, you need to think a little outside the box to come up with some more innovative link building tactics. We’ve provided a few examples, but now it’s up to you to keep coming up with innovative ideas for generating more links to your law firm’s site.
Zane Schwarzlose writes for the Law Offices of WT Johnson, a personal injury law firm in Dallas, Texas. Zane manages the link building of seven law firms.
Whether you write for a law firm, a doctor’s office, a company that staffs thousands of employees, or your own small business, knowing how the Google Hummingbird update affects your website’s rank and visibility is important for your marketing strategy. You need to know how to develop content and blogs that Google can crawl and associate with the new Hummingbird algorithm. Sit tight and read on, this blog will bring you up to speed.
How Is Hummingbird Different?
For SEO experts and internet marketers, Hummingbird does not deviate too far from the trend of Google’s past updates (panda and penguin) to ensure that quality content is is retrieved from search queries. Almi Singhar, Google’s Vice President, said the Hummingbird algorithm is the biggest change he’s seen since he started at Google in 2001, but don’t let this change scare or make you think you have to change everything. Hummingbird had been running for a month by the time he made this announcement and no one noticed.
Singhar also says, “People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do.” We started with keyword searches, but now the population has steadily started querying conversationally largely from the use of mobile devices. “Where can I find a plumber?” instead of “plumber”.
Hummingbird takes a massive step forward in information retrieval (Singhar has been working on it since 2003). Search engines are getting better at understanding conversational speech and interpreting what users want and need instead of using keywords and lifeless schemata that doesn’t truly satisfy the user’s intention. Google is trying to get better at reading minds and interacting with the user to fulfil the user more efficiently. So what does this mean for your blog’s content?
Writing Content In The Times Of Hummingbird
As Google demands more from it’s top search results, writers and businesses will have to make sure to do three things:
1) understand their market’s wants and needs more than ever before,
2) answer these questions and needs in their content,
3) go more in depth than fellow businesses in providing the information needed for the user. This means be unique.
1) Understand Your Markets Needs and Wants From Search Engines
Think of sci-fi movies or video games you’ve played where characters get to directly interact with a computer and essentially have a conversation with it. This is similar to what Google is trying to get done with search. It will be a long time before we are travelling in space but the notion that you could directly interact with a search engine is becoming more of a reality and this is because Google hopes to provide users with the best results and the best results are those that satisfy the needs and wants of the user.
For instance, Google has expanded its knowledge graph to answer more queries (the knowledge graph is a knowledge base used to answer queries without having to go to a different web page. Click here for an example). Therefore, understanding the needs and wants of your market is going to be vital to developing content that aligns with Google’s goal to satisfy each user. If you can know your market’s persona and desires, you can know how to develop content that will satisfy their queries. This is age old dogma in marketing campaigns but a big change in the world of optimizing your site’s search engine visibility.
2) Answering Your User’s Questions and Needs in Your Content
Because of the goals of Google we’ve discussed so far, Google does not want to provide users with content that found its way into high ranking territory through an emphasis on keywords and link building techniques (although these are still important). Instead, Google wants to provide a user with the best experiences that are relevant and satisfying to the user’s intention (hence why Hummingbird works to understand the semantic meaning of queries instead of using keywords). So, because Google is attempting to become better at interpreting what the user wants and needs, content now has to be able to provide results that satisfy the user’s intention.
Search Engine Land defines simply what content needs to do to have authority and build a higher rank: when you are writing content for your business or client, instead of asking “How do I rank for this query?” developers need to ask the question “How do I best answer the questions my users have?” If you can understand the needs and wants of your market, you can answer their questions and, therefore, rank higher and attract customers to your site.
Things to consider:
- Less emphasis on keywords—Keywords will still be used to determine the semantic meaning of your content, but crawlers are starting to ensure proper grammar, spelling, and originality. Instead of focusing on keywords, find pages on your site that generate the most traffic, have the highest conversion rates, etc. Develop content based on these stats, less on how well a keyword performs. You will still have to research what queries your market is making.
- Quality vs Quantity—It used to be the more content you could have the better you’d be viewed by Google, but now crawlers are less focused on finding lot’s of content relating to a site and more about how content answers the users questions. Content needs to have relevancy, timeliness, and credibility.
3) Being Unique
This might be old news for content developers, but you and your business will have to dig deeper than before to be an authority and develop your site’s credibility and relevancy. Blogs or content on web pages needs to address specific needs and wants of your users. This, again, is tied to understanding the people who use your products or services better and providing them with content that will help and inform them. Does your content stand apart from other businesses?
Over the next few years, interaction between the user and the search engine will grow more dynamic and in order for businesses to continue being contenders, we will have to discover techniques to meet user’s needs.
Jeremy Smith writes for The Mcminn Law Firm and is always looking for new strategies to ensure his firm is getting the best results in law firm marketing.
License: Creative Commons image source
Many SEOs worry that they are working within an industry that has an expiry date and that naturally leads them to muse about where SEO is going and what it is going to look like in the future. So is SEO going to be replaced by something else, is it going to grow bigger or will it remain largely the same in the coming years? To understand all of this first we need to understand where SEO has come from, where it is now and then perhaps we can have a better idea of where it’s going in the future.
SEO Is Still Young
I know it seems like it’s been around for a long time but the practice of SEO is still a relatively new one, if you need proof of this then just ask 10 ordinary people in the street what SEO is. If you can find 2 who can give you the right answer then I’ll owe you a coke. SEO is an industry that is still growing and one that is by nature constantly evolving. If you have been in the SEO game for 10 years or more then you can consider yourself a veteran and there aren’t many industries you can say that about.
How Has It Changed?
In the old days of SEO, say 2000 – 2005 you could get a website ranking on page one of Google by generating lots of links to the site, filling the content with the keywords you were targeting and by using lots of exact match anchor text. These tactics got results and all was good for SEOs for a while until Google realised that this didn’t exactly provide the user with the best search results which is the name of their game after all. So as SEO developed and evolved so did Google, along with the other search engines.
Even before the now notorious Google Panda and Penguin updates SEO had changed from the early days of obvious link building tactics of submitting a site to hundreds of directories and article spinning. Those updates merely made it abundantly clear that those tactics were dead and gone. In term used so much it has lost all meaning, “content is king” became the motto of SEOs all over the world. This meant that instead of links being built in an attempt to please the search engine robots, links were now to be earned by creating great content with the user in mind.
Where Are We Now?
So where does that leave us in 2013? SEO has changed a lot in the past 5 years; in fact it has changed a lot in the past 18 months or so. The top SEOs will have been doing the right things in terms of their SEO strategy before the Panda and Penguin updates which means that if you are focused on creating high quality content that people will want to read, share and link to and you build relationships with other sources within your industry then you should be doing well in the industry. There has definitely been a shift in focus away from trying to please Google and building links towards wanting to please the users and earning links.
What Does The Future Hold?
So what will SEO look like say 10 years from now? Will it be totally different or will it be gone completely. This is of course speculation but I believe that SEO will still be alive and well in 2013 and if anything it will be even stronger and a much larger industry by then. The majority of business owners are still unaware of SEO and how it can benefit their industry and so as the internet continues to grow as a means of consumerism then so too will SEO along with all other types of digital marketing.
I do see SEO as becoming more a part of an overall inbound marketing service though rather than a standalone strategy as many people now see it. It will most likely go hand in hand with PPC, social media, creating e-books, whitepapers, videos etc. and other inbound marketing strategies such as email marketing which will be aimed at connecting with potential customers and learning as much about them as possible. SEO will still be important but far too often SEOs are too fixated on rankings and not enough on converting visitors into paying customers. I believe that as part of an inbound marketing strategy that genuinely aims to provide users with great information and resources that SEO will continue to strive and eventually outdo traditional means of marketing such as TV, radio and newspaper advertising.
What do you think the future holds for SEO?
My name is Stuart Cooke and I am a SEO Consultant for Blue Monkee Media. I like to always keep my ear to the ground when it comes to SEO so I can have a better understanding of where the industry is going.
License: Creative Commons image source
If you’re involved in construction or you’re a handyman and you always want to do all of your own repairs throughout every room of your home, getting the right construction advice is key to completing any project successfully, whether you’re laying down new laminate or hardwood flooring or you’re completely redesigning your bathroom. But getting access to this advice can be difficult, especially if you don’t know where to look. Sure, you can look for books at the library or your local bookstore, but if you’re pressed for time or you need to make an emergency repair, there are better ways to gain access to the information you need, thanks to the Internet and social media.
How Social Media Can Help
License: Creative Commons image source
Whether you’re constructing a brand new extension on your property or you’re involved in a project of a much smaller scale somewhere in your home, you should use the power of social media to gain the tips and advice that you require to get every job done right the first time. This will save you time, money, and frustration. And social media is a great way to access the information that you need quickly and easily, so it’s definitely worthwhile to try it out. Continue reading to learn how to utilise it to its fullest potential for construction projects.
Check Out Helpful Videos on the “House Improvements” YouTube Channel
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The “House Improvements” YouTube channel is one of many YouTube channels available for those who are involved in home improvement and construction projects large and small. Visit the site regularly to see the new videos that they have posted, and take notes on projects that you are working on accomplishing in your own home. From installing a sheet metal roof to building a shed for your backyard, you can find a lot of great advice and tutorials that you can follow to make the job easier.
Follow the This Old House Facebook Page
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This Old House is a really popular home improvement television show that has been around for many, many years. Today, you can easily access the show’s Facebook page so that you can follow the crew as they provide great tips on construction projects that will enhance the beauty and quality of your home, no matter how old it is or how many repairs it needs.
Check Out Lowe’s Home Improvement’s Facebook Page
License: Royalty Free or iStock source
Another great Facebook page to follow is Lowe’s Home Improvement, where you can find great deals on popular products that are sold throughout the popular store, as well as tips on how to successfully complete projects around the house. From kitchen redesigns to bathroom remodelling, you can find a lot of helpful information there and then head to the store to purchase what you need.
Construction projects around the house can be tedious and difficult if you don’t know what you’re doing. But if you use social media to find the right online tutorials, as well as deals on the tools you need, you can make the job easier every time.
The contributor of this post, Andy Welch, is a sales executive by profession. Through his blog he advises people on various home improvement and social media related topics. He works for AA Floors, a company that provides quality hardwood flooring solutions.
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